Started in 1995, Strateji became one of the leading brokerage firms in Turkey. Now, with the introduction of its financial services provider (FSP) business model built around the use of the internet, it is seeking to redefine the concept of a securities firm in Turkey. Recognizing early on the driving forces of the "New Economy" in Turkey, Strateji began the difficult task of changing its thinking and direction. Real-time information and execution is empowering investors; advanced telecommunications technology is freeing investors from geographical constraints too. New generation financial services must be made available to investors anytime, anywhere and in a secure and efficient manner. Investors are embracing a new investment world and are more prepared than ever to make their own investment decisions. Value-added content and advanced technology combined with flawless execution and a high level of service are the ingredients Strateji has developed to reposition itself in today's dynamic "New Economy" in Turkey.

Redefining the Financial Services Industry in Turkey

Financial Services Provider - (FSP)

www.Strateji.com.tr

Turkey is considered one of the Top Ten emerging capital markets in the world today. But few will remember the days before ISE (Istanbul Stock Exchange) had automated its services. The black board at the ISE where floor brokers with their chalk covered hands use to hurriedly write the bid and ask prices of particular stocks is now a sign of the past at ISE's modern building in Istinye. In the 'black board era' the best service a brokerage house could give to its customers was a simple order to execute the sale or purchase of a stock. That was an era where the broker with the fastest hand and the loudest voice was in high demand as it was the best way to satisfy his or her clients. During the following years the changes that the Turkish capital markets and ISE have undergone are immense. While the ISE has constantly sought to improve its capabilities and use of technology, the idea of large profits from investing in many of the dynamic companies listed on the ISE lured both Turkish and foreign investors into the market. From a few hundred investors in its early days now, according to Takasbank, there are now approximately 600,000 investors holding in their custody.

With the changes in the ISE and the Turkish capital markets have come changes in the securities industry as well.

Securitie firms' profit, which just provide sales and execution services, will be limited. With the potential fall in interest rates and inflation and a growing middle-class there will be a huge demand for alternative investment vehicles delivered in a more timely and reliable fashion. Coupled with newly advanced applications and telecommunications systems such as the internet, existing and future investors in Turkey will leapfrog into the future when compared to the experience of most investors in developed capital markets like the United States.

Right now www.strateji.com.tr, for many reasons, is a financial services provider (FSP) that is expected to be one of the leaders in providing its clients with the tools they need to take advantages of these changes in the investment world in Turkey and around the world. With its vision, customer oriented approach and rational investment tools, www.strateji.com.tr is clearly a pioneer in terms of giving its customers internet based financial services. Strateji Securities Chairman Osman Turkay's words explain best why Strateji Securities is likely to be seen as a benchmark for the future of the securities industry in Turkey. "Strateji aims to use internet ultimately as its main operational platform. To handle the potential demand that we see developing for the products and services we offer, internet is the most logical choice."

While such an advanced business model may seem premature in Turkey, it is rapidly emerging as the right choice in the rest of the world. Such steps may be out of question for many securities firms in Turkey at this point. Yet, for those destined to become the new leaders in the financial services industry it is of utmost importance to take that step now. Other securities firms in Turkey may continue to pursue single or multiple distribution platforms that include actual branch offices and telephone call centers. "We have chosen a different path," says Osman Turkay of Strateji. Stratejis has always been a leading innovator in Turkey in terms of research and development of new products and services and the actual development and use of advanced technology in Turkey. It was the first to attempt to list a technology company on the ISE, the first to develop a focus on emerging growth companies with an emphasis on the technology sector, and the first to use the internet as the main platform for its business model as a financial services provider (FSP). Turkey has shown an incredible adoption rate for the use of advanced technologies, and Strateji has positioned itself to capitalize on that trend including the actual development of world-class technology itself.

New Generation Financial Services

With the advent of technology and the growing power of internet the nature of investing is changing. The change is not limited to the way people invest but also the way to serve investors. New generation financial services that www.strateji.com.tr is determined to provide are based on three important factors:Content, execution efficiency and technology. Technology enables www.strateji.com.tr to carry out online transactions in a secure and fast fashion. It also gives it the ability to customize its content to the preferance of its clients and give updated information continuously. Regarding content, the best information a securities firm can give to its client is real-time value-added information. Strateji's choice of using the internet as its main operating platform makes it easy for its clients to access value-added information regardless of any limitations imposed in the past. The top stock picks of the day you might only hear about later or read in the newspaper the next day are available at www.strateji.com.tr right now. But, more importantly, what will ultimately differentiate the many securites firms in Turkey will be their ability to provide information that enables investors to make profitable decisions. With its risk management tools, recommend stocks and stock portfolios, daily market updates and insightful corporate and sector reports from its innovative research department, www.strateji.com.tr enables its clients to make money in challenging Turkish capital markets.

The comfort and efficiency of online trading

For some investors, convenience and cost effectiveness makes online trading the only way to go. With its online trading opportunity www.strateji.com.tr aims to match its customers requirements. The clients can place their orders online. Whether your order is executed or not won't be a mystery to you anymore. You won't have to wait until the end of the session. As a client you are informed by e - mail or a mobile phone message about the outcome of the order. But apart from this online trading task, what makes Strateji's service value-added is that the firm customizes its services to individual preferences. The customer can track his or her own portfolio, can see the transaction history and access personal account records at anytime. But also the customer might want to be informed if a specific stock comes to a certain level that he/she might want to buy or sell. So the investor is kept informed and does not have to monitor the prices in front of the screen until the end of the trading day. He or she can program what needs to be done and get back to work or whatever it is he or she wants to do that day.

Big changes are under way

As it gives its clients greater power and freedom in their decision making, there is much more in the pipeline at www.strateji.com.tr. ECN trading (Electronic Computer Networks trading ) is one of them.

Already the ISE is working on providing alternative buy and sell services to investors. So is Strateji. It aims to provide full ECN trading, service as soon as the ISE's necessary infrustructure is ready. Through the ECN trading Strateji's customers will not be limited with the geographical boundries and time zones. Investing oportunities in any place in any market in the world will be possible.

The story of Strateji's change

Some might wonder how a company founded in 1995 became a firm determined to change the way securities firms oparate in Turkey. Strateji appreciates its new position as a financial services provider (FSP). Yet, in order to make its dream reality, the firm undertook an intensive review of what was going on in the rest of the world and what was likely to happen in the future. Strateji saw the future and made many of the difficult decisions last year that have brought it where it is today and where it will be in the future. But, as the market changes, Strateji is aware that it will have to go through another complete change in the near future. In today's dynamic "New Economy" in Turkey continuous change is becoming the standard operating procedure in many of its leading companies. Strateji's management team is currently happy with its position in the market. It is prepared to provide its clients with value-added content, efficient execution and advanced technology. But, Strateji looks forward to changes in the market and how the company will prepare its clients to profit from these changes.